Brand Monitor now alerts on Discord — where indie hackers actually live

Brand Monitor's target user — solo founders, indie hackers, OSS maintainers, small teams building in public — doesn't live in Slack.

They live in Discord.

Discord is the default community platform for anything bootstrapped, indie, or OSS. Indie Hackers has a Discord. Every OSS project has a Discord. The founders you're most likely to be competing with are shipping updates in a Discord channel right now.

So the Slack webhook for spike alerts was always the wrong first choice. Discord should have been the first.

What's new

Two new API endpoints:

POST   /account/discord-webhook
DELETE /account/discord-webhook

Pass your Discord incoming webhook URL. Brand Monitor validates it (must be discord.com/api/webhooks/...), stores it, and starts sending:

Spike alerts — when a keyword gets 3+ mentions in a 4-hour window, Brand Monitor sends an immediate embed to your Discord channel with the keyword, mention count, source links, and a link to the full dashboard.

Weekly digest — every Sunday, the digest fires to both email and Discord (if configured). Per-source fields with titles and links.

The Discord format

Discord uses embeds — richer than plain messages, cleaner than Slack's Block Kit.

A spike alert looks like this:

🔔 Brand Monitor spike: `yourstartup`
yourstartup got 7 mentions in the last 4 hours.

• [HN] Show HN: I built a tool for ...
• [Reddit] r/indiehackers — "Has anyone tried yourstartup?"
• [HN] Ask HN: What's the best alternative to...
• [GitHub] yourstartup/yourstartup — "added yourstartup..."
...and 3 more

[View dashboard]

The yellow embed color is intentional — the same "attention required but not emergency" signal as a warning-level alert elsewhere in the stack.

Why this matters

Spike alerts are most valuable when someone is about to write something about you that you can respond to. HN threads go cold in 6 hours. Reddit threads go cold in 48. GitHub issues stay open for years.

Getting a Discord ping in the channel where you already work means you'll actually see it. A Slack notification to a workspace you only check for work notifications might sit for 8 hours.

Slack is still there

Both providers work simultaneously. Some setups make sense:

• Discord for real-time, Slack disabled (you work in Discord)
• Slack for team visibility, Discord for personal pings
• Both, because redundancy on a 7-day expiring HN thread is worth it

Brand Monitor is a weekly digest + spike alert service for your brand mentions on HN, Reddit, GitHub, and Google News. Currently in development.